In other words, 100,000 valid addresses are guaranteed to become less than 80,000 valid addresses within just one year. ![]() The problem is that lists of addresses degrade at a rate of around 22 percent each year. Why? Because email is the channel producing the highest return on investment for marketers, generating $38 for every $1 spent. What Is Email Validation and Who Uses It?įor digital marketers, collected email addresses are everything.
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